Sunsauce Suki, one of the old-school Suki sauces in the Thailand market, is looking to extend and diversify its market channels, especially in the online platform. Since Covid-19 has triggered and encouraged the 2nd generation to be eager to activate this channel.
We have completely utilized all the resources that existed before, such as Shopee, Lazada, and Social Media. We have revamped and optimized the products to generate sales and engagement. The key activations are branding-driven, e-commerce ad optimization, and assistance in rebranding activities.
The ROAS (Return on Ad Spend) is now at a likely 8x, calculated from the ad spend and the monthly revenue they generate. It has increased year over year, even during the previous COVID period.